Hi I'm Gen

It took me a long time to get to the point where I felt I was truly doing the work and living the purpose I was meant to.

At 23, I had everything that was supposed to matter: senior leadership role, a house, the marriage...it was success on paper everywhere I looked, and yet I was miserable in the specific way you can only be miserable when you've built a life that fits perfectly and feels completely wrong.

The problem wasn't the life. It was just that it didn't light me up and I felt that I made decisions based on what I thought I should do, rather than what I genuinely wanted to do. It had chosen me, and I'd gone along with it because I didn't yet know how to tell the difference between what I actually wanted and what I'd been conditioned to want.

Today, I am an organisational development consultant and business owner that specialises in leadership and learning experiences. With a strong background in coaching and talent development, I create leadership and coaching programs that spark growth, alignment, purpose and wellbeing with the help of profiling systems and emotional intelligence tools.

Life by your Design is the ecosystem I created to continue to help educators, creatives and leaders become who they truly are and make the mark on the world that they were born to. It's been a true heart project and I have had a hell of a lot of fun along the way. The people in this tight-knit community are extensions of all the magic that I have had the honour of making - the friendships, the partnerships, the collaborations. And if you're here, I hope that if it resonates with you, that you choose to call this home for your ongoing evolution too.

Fun Facts about me

I am a self confessed music, fil and tv enthusiast. Anything with a thought or emotion provoking storyline, lyric or even a reality tv show of strategy, count me in.

Although my happy place is where my family is, I regularly spend time retreating in nature to reset, reflect and get my best creative downloads.

I am a proud dog Mum (currently with two fur babies) and cannot resist a puppy cuddle in any situation.

I am a human behaviour nerd! I have endless curiosity when it comes to what makes people tick. In my spare time, I am studying psychology, neuroscience and whatever new personality or psychological framework I can for fun.

The DUREE Method

The DUREE Method came from 18 years of working with leaders, coaches, and educators who were technically brilliant and quietly stuck. The ones who had every qualification and credential and still felt like they were leading from a script that someone else wrote. Who knew something needed to change but had no framework for what change actually looked like in practice.

I built DUREE because the tools that changed my life, needed a structure that made them practically applicable, not just intellectually interesting. Most people who discover these systems spend years finding them fascinating and never quite figure out how to actually live from them.

DUREE closes that gap. It takes you from self-knowledge into embodied, expressed living, step by step, in a way that sticks.

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